Your privacy matters to us. This Policy explains exactly what personal data 44kp collects, why we collect it, how it is used, who it may be shared with, and the rights you hold over your own information.
These cards summarise our core privacy commitments. They complement — but do not replace — the full Privacy Policy text below. Please read all sections in full.
We collect only the personal data necessary to operate your account, verify your identity, process payments and comply with regulatory obligations. We do not collect data beyond what is required for these purposes.
All personal data is stored using industry-standard 256-bit SSL encryption. Access is restricted to authorised personnel on a need-to-know basis, with internal access controls and audit logging in place.
44kp does not sell, rent or trade your personal data to third parties for marketing purposes. Data is shared only where required by law, with regulated service providers, or as described in this Policy.
You have the right to access, correct, delete or restrict the processing of your personal data, subject to applicable law. Requests can be submitted via live chat or email to our support team.
We use cookies and similar technologies strictly for platform functionality, session management and fraud prevention. We do not use third-party advertising cookies or cross-site behavioural tracking without consent.
We retain personal data only for as long as necessary for its stated purpose or as required by applicable regulatory obligations. Retention periods are defined for each data category and reviewed periodically.
This Privacy Policy ("Policy") is issued by 44kp, the operator of the online gaming and sports wagering platform accessible at https://44kp.cam ("Platform"). It describes how 44kp collects, uses, stores, shares and protects personal data relating to individuals who access or use the Platform ("Users", "you", "your").
44kp is an English-language online gaming platform designed for Pakistani users, offering sports betting, live casino games and a wide range of digital gaming content. In the course of providing these services, we necessarily process certain personal data about registered Users, prospective Users and visitors to the Platform.
We are committed to handling personal data responsibly, transparently and in accordance with applicable data protection standards. By accessing or using the Platform, you acknowledge that you have read and understood this Policy. If you do not agree with the terms of this Policy, please discontinue use of the Platform.
ℹ️ This Policy should be read alongside the 44kp Terms & Conditions, which govern your use of the Platform as a whole. Data processing described in this Policy is carried out in support of the services outlined in the Terms & Conditions.
For the purposes of this Policy:
44kp collects the following categories of Personal Data in the course of providing its services:
| Data Category | Examples | Collection Stage |
|---|---|---|
| Registration Data | Full name, email address, date of birth, country of residence, mobile number | Account creation |
| Identity Verification (KYC) | Government-issued ID (e.g., CNIC, passport), proof of address, selfie/photo verification | KYC process |
| Financial Data | Payment method details (masked), transaction history, deposit and withdrawal records | Deposits / withdrawals |
| Technical Data | IP address, device type and OS, browser type and version, session timestamps | Platform access |
| Behavioural Data | Betting history, game play logs, bonus usage, login activity | Active platform use |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Support interactions |
| Responsible Gambling Data | Self-imposed limits, cooling-off periods, self-exclusion status | Responsible gambling tools |
We do not intentionally collect Sensitive Data (such as health, biometric or racial data) unless required by a specific regulatory obligation, in which case appropriate safeguards are applied and you will be informed at the time of collection.
Personal Data is collected through the following means:
44kp processes your Personal Data on one or more of the following lawful bases:
44kp uses the Personal Data we collect for the following purposes:
We do not use your Personal Data for automated decision-making that produces significant legal effects without human oversight, except where required by applicable regulatory obligations such as automated fraud screening. Where automated decisions are used, you have the right to request human review.
44kp does not sell, rent or trade your Personal Data to third parties for their marketing purposes. We may share your data with the following categories of third parties, strictly for the purposes described:
⚠️ All third-party providers who process Personal Data on our behalf are subject to written data processing agreements that require them to implement appropriate technical and organisational security measures and to process data only in accordance with 44kp's documented instructions.
The 44kp Platform operates under international licensing. As a result, your Personal Data may be transferred to, stored in and processed in countries outside your country of residence, including countries that may not have data protection laws equivalent to those in your jurisdiction.
Where such transfers occur, 44kp implements appropriate safeguards to protect your Personal Data, which may include:
Pakistani users should be aware that data protection law in Pakistan, including the Personal Data Protection Act (where applicable and in force), may differ from international standards. 44kp will not represent that cross-border transfers comply specifically with Pakistani domestic law, and users should satisfy themselves regarding any applicable local requirements. This is not legal advice.
44kp retains Personal Data for no longer than is necessary for the purpose for which it was collected, or as required by applicable regulatory obligations. The following general retention principles apply:
At the end of the applicable retention period, Personal Data is securely deleted or anonymised in accordance with 44kp's internal data management procedures.
The 44kp Platform uses cookies and similar tracking technologies to deliver and improve its services. The categories of cookies used are as follows:
44kp does not use third-party advertising cookies or cross-site behavioural tracking technologies that would allow third-party advertisers to build profiles about you across different websites.
✅ You may manage cookie preferences through your browser settings. Disabling strictly necessary cookies may impair Platform functionality. For detailed cookie management instructions, please refer to your browser's help documentation.
44kp implements a range of technical and organisational security measures designed to protect Personal Data against unauthorised access, disclosure, alteration or destruction. These measures include:
Notwithstanding these measures, no security system is completely impenetrable. 44kp cannot guarantee the absolute security of data transmitted over the internet. You are responsible for maintaining the security of your own account credentials and for notifying us promptly of any suspected unauthorised access.
In the event of a Personal Data breach that is likely to result in a risk to the rights and freedoms of individuals, 44kp will notify the relevant supervisory authority and, where required, the affected individuals in accordance with applicable notification obligations and within the timescales required by law.
Subject to applicable law and certain conditions, you have the following rights in respect of your Personal Data held by 44kp:
Request a copy of the Personal Data we hold about you and information about how it is processed.
Request correction of inaccurate or incomplete Personal Data held about you.
Request deletion of your Personal Data where it is no longer necessary, subject to overriding legal retention obligations.
Request that we limit how we use your data while a dispute or inaccuracy is investigated.
Receive a copy of your data in a structured, commonly used, machine-readable format where technically feasible.
Object to processing based on legitimate interests, including direct marketing. We will cease processing unless we can demonstrate compelling grounds.
To exercise any of the above rights, please contact 44kp via live chat or email at [email protected] (plain text — not a link). We will respond within thirty (30) days of receiving a verified request. Where a request is complex or numerous, the response period may be extended by a further sixty (60) days with notice.
ℹ️ We may require identity verification before processing a data rights request to ensure that we do not disclose or delete data in response to a fraudulent request. This is a standard security measure designed to protect your information.
The 44kp Platform is strictly an adults-only service. We do not knowingly collect Personal Data from individuals under the age of 18, or the higher minimum age required by the applicable operator/license jurisdiction. Access to and use of the Platform is prohibited for minors.
If we become aware that Personal Data has been collected from a minor, we will take immediate steps to delete that data, close the associated account and forfeit any associated funds in accordance with our Terms & Conditions and applicable regulatory requirements.
🔞 Parental Advisory: If you believe that a minor in your household has created an account on the 44kp Platform, please contact our support team immediately via live chat or at [email protected] (plain text — not a link). We take underage gambling extremely seriously and will act on all such reports promptly.
44kp is an English-language online gaming platform designed for Pakistani users. We acknowledge that Pakistan has its own developing legal framework for data protection. The following specific notes are relevant to users accessing the Platform from Pakistan:
44kp may update this Privacy Policy from time to time to reflect changes in our data processing practices, regulatory requirements or Platform features. Where material changes are made, we will:
Your continued use of the Platform following the publication of an updated Policy constitutes acceptance of the revised terms. We recommend reviewing this Policy periodically. The current version is always available at /privacy-policy.
If you have any questions, concerns or requests relating to this Privacy Policy or our data processing practices, please contact the 44kp data protection team through the following channels:
We will acknowledge receipt of all formal written privacy enquiries within five (5) business days and aim to resolve them within thirty (30) days. Complex requests may take up to ninety (90) days in total, with notice provided of any extension.
✅ For responsible gambling enquiries, including self-exclusion requests, please specifically mark your contact as "Responsible Gambling Request". These are treated as priority communications. Visit our Responsible Gambling page for full details on available player protection tools.
Our support team is available 24/7. For related legal reading, check our Terms & Conditions page. For player safety tools and responsible gambling resources, visit our dedicated Responsible Gambling page.
🔞 18+ only. Gambling involves risk. Local laws may restrict access.